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Declining CPMs and the Future of Google Publisher Revenue
08-01-2024

Declining CPMs and the Future of Google Publisher Revenue

The sight of a declining CPM is enough to give any Google Publisher cold chills. It's a brutal reality that has been more prevalent in the last several years, putting...
5 Examples of Misleading Advertising
04-01-2024

5 Examples of Misleading Advertising

As Google Publishers, we rely on advertising to generate revenue and support our creative endeavours. But navigating the world of digital advertisements can be tricky, particularly when moral issues are...
How Google Publishers Can Master Short-Form Content
20-12-2023

How Google Publishers Can Master Short-Form Content

The once-dominant long-form story is up against a serious rival in the age of short attention spans and lightning-fast scrolling: short-form content. On sites like YouTube Shorts, Instagram Reels, and...
Publishers’ Top 4 AdThrive Substitutes for 2023
19-12-2023

Publishers’ Top 4 AdThrive Substitutes for 2023

AdThrive has always stood up for Google Publishers, assisting them in realizing the full potential of their ad income. But the scene changes for those looking for new angles and...
ASO Strategies for Publishers on Google Play and Apple App Store
18-12-2023

ASO Strategies for Publishers on Google Play and Apple App Store

It is imperative for Google Publishers to grasp App Store Optimization (ASO) if they want to rule the mobile app market. But now that Google Play and the Apple App...
Top 5 video contents this holidays
15-12-2023

Top 5 video contents this holidays

Google Publishers, hooray! With jingle bells ringing and audiences looking everywhere for seasonal inspiration, the holiday season is here. However, in an online space as busy as Santa's workshop, how...
The future of subscriptions and reader revenue
14-12-2023

The future of subscriptions and reader revenue

As the digital environment changes, a crucial fork in the road lies ahead for Google Publishers. Although advertising is still a major source of income, its long-term viability is now...
Maximizing Ad Revenue with Single Request Architecture (SRA)
13-12-2023

Maximizing Ad Revenue with Single Request Architecture (SRA)

Google Publishers are always looking for new and creative methods to increase their ad income in the cutthroat world of digital advertising. One tactic that is becoming more and more...