Learn more about what Google Ad Exchange can do to help app publishers grow ad revenue
Ad viewability enables publishers to measure the success of ads on their websites and directly impact the publisher's revenue. Being aware of the importance of viewability and how to improve your ad viewability will benefit you.
Google Ad Exchange is known as one of the highest paying ad exchange networks to buy ad placements for publishers. But there are also many publishers who are missing the opportunity to be brought from this advertising channel.