How to monetize a website with Rewarded Video Ads

Over the past few years, the massive creative shift towards mobile video has fueled the development of brand-new video ad formats, like rewarded video ads, for instance, which have become a real hit among app developers. However, in spite of their initially wider adoption in mobile apps, rewarded video ads can, in fact, become a winning monetization strategy for website publishers, too, both on desktop and mobile web.

What are Rewarded Video Ads?

Just to remind you, rewarded video ads are short, closable, yet non-skippable full-screen video ads (~15-30 seconds in duration), incentivized to watch, in exchange for a certain reward.

Namely, in the web context, the scope of rewards is huge and varies across market niches, e.g.

  • online shops may offer users to earn coins for their website e-wallets and further spend them on purchases;
  • online magazines may reward readers with access to exclusive editorial content, usually available to only Premium subscribers, and more.

Likewise as with mobile apps, monetizing a website with rewarded video ads implies two core benefits for publishers:

  • Website Ad Revenue Growth

On average, rewarded video eCPM rates are comparatively higher, than with other ad formats, and can range between $10 and $50, according to various sources.

More importantly, rewarded video ads drive exceptionally high opt-in, ad completion and ad engagement rates.

  • Better User Retention

Quite predictably, providing bonuses or premium benefits to website users in exchange for watching rewarded video ads encourages many of those, e.g. who were initially unwilling to subscribe, to change their mind.

How to Maximize Website Ad Revenue with Rewarded Video Ads

The following monetization tips for publishers will help you smoothly integrate rewarded video ads into the current ad stack and maximize your ad revenue while keeping website users’ experience non-disruptive.

1. Determine your reward strategy

In brief, there are two main options to select from:

  • One-time Rewards (usually with a limited validation period): coupon codes for discounts or a free product/service/subscription, etc.

This type of reward can be a good choice if making a purchase on your website doesn’t imply users’ registration; and they’re quite many returning visitors, who’ve incompleted purchases before.

How does it work? Upon rewarded video ad completion, an end-card with a coupon code displays on-screen with an option to copy it to the clipboard.

Suggested ad placements: a product description page, directly in the shopping cart – among other available payment options, etc.

  • Cumulative Rewards – bonuses or coins, accumulated in the user’s website account, etc. This type of reward should work better on websites with a mostly registered audience.

How does it work? Upon rewarded video ad completion, a user receives a particular amount of coins/bonuses on their website e-wallet, and can further spend accumulated coins on website purchases.

Suggested ad placements: directly in the shopping cart – among other available payment options; user’s e-wallet or profile page, etc.

  • If you select supposedly the right ad placement, yet the ad display rate remains low, this can indicate the offered rewards don’t seem good enough to users.

Instead of offering excessively valuable rewards, which can have a negative impact on website purchases, consider allowing users to select a type of reward themselves. This can help you understand, which rewards generally perform better.

As for the number of rewarded ads available for watching per one website user, we’d recommend 2-3 ads a day max., with intervals. Otherwise, a reward might simply become less valuable.

2. Provide full video ad control

Providing website users with full ad control helps maintain the non-disruptive advertising experience while keeping user engagement rates high.

Namely, ensure a rewarded video ad includes:

  • Visible “Exit” (“X”) button*

*A tap on the button generates a popup asking a user whether they really wish to exit, and warning them of the reward loss, in case of closing the ad.

  • Countdown timer
  • Volume dial
  • Interactive call-to-action

3. Select demand partners wisely

To ensure the rewarded video ad integration runs smoothly, and your ad revenue grows at the expected pace with no harm to user retention, it’s crucial to select your demand partners wisely.

That is, ensure your video ad provider can offer:

  • Global demand, both in terms of geo- & industry coverage
  • High eCPM & fill rates
  • Qualified technical support: before, during and after the integration.

Tip! Maximize your website ad revenue with rewarded video ads, monetizing with Netlink now to receive consultancy from experts of Google Ad Manager.

For information about the cooperation, please send to email:

Recommended Posts

Online publishers are continually exploring new avenues to monetize their content effectively. Display advertising remains a cornerstone of online revenue generation, and Google AdSense is at the forefront of this domain. If you're a Google Publisher looking to optimize your earnings and leverage the power of display advertising, you're in the right place.
Google Publishers are constantly seeking ways to enhance their AdSense revenue. This concise guide is designed to equip publishers with actionable strategies, insights, and best practices. By implementing these proven methods, you can maximize your AdSense earnings and achieve greater success in online publishing.
This guide unveils the art of crafting high-quality ad inventory, empowering publishers to captivate premium advertisers, enhance user experiences, and unlock the full monetization potential of their digital real estate.
Step-by-Step on how you can implement a Dynamic Pricing Strategy and some example of it in action.
As Google Publishers, you're well aware that the industry never stands still. One of the most intriguing developments in recent years is Dynamic Pricing. In this guide, we'll delve into this pricing strategy, exploring its significance, pros and cons, and its diverse variations. Buckle up for an insightful ride into the world of Dynamic Pricing, tailor-made for you.
In the intricate world of digital advertising, where the intersection of technology, data, and creativity determines success, bid responses emerge as a pivotal component. For Google Publishers, understanding the nuances of bid responses is paramount in the quest to maximize revenue and optimize ad inventory effectively.