Instream video ads are a type of video ad that is played before, during, or after another video. Instream video ads can be either pay-per-view (CPV) or pay-per-click (CPC) ads.
Types of instream video ads
There are two main types of instream video ads:
TrueView ads: TrueView ads are the most common type of instream video ad. They can be skipped after 5 seconds, and advertisers only pay when a user watches the entire ad or interacts with it (e.g., clicks on a link).
Non-skippable ads: Non-skippable ads are a type of instream video ad that users cannot skip. Advertisers pay for each time the ad is played, regardless of whether the user watches it or not.
Benefits of instream video ads
Instream video ads have a number of benefits over other types of ads, including:
High engagement: Instream ads have a higher engagement rate than other types of ads, as users can view and interact with them. This can help to increase brand awareness and drive action.
Wide reach: Instream ads can reach a large number of users, as they can be played on popular video platforms such as YouTube, Hulu, and Netflix.
Cost-effective: Instream ads can be a cost-effective way to promote your business, as you only pay when a user watches your ad.
How to create instream video ads
To create an instream video ad, you need to create a video ad that is at least 15 seconds long. Then, you need to upload the video ad to your Google Ads (Google Admanager) account. Once your video ad has been uploaded, you can choose to target your ad to specific audiences for each campaign.
How to optimize instream video ads
To optimize your instream video ads, you need to follow a few tips, including:
Create engaging video ads: Your video ad should be engaging and attention-grabbing. Make sure your video is high quality, relevant, and has a clear message.
Target your ads effectively: Target your ads to people who are likely to be interested in your product or service. This will help to increase the effectiveness of your ad and save you money.
Track the performance of your ads: Track the performance of your ads to see if they are achieving your goals. This will help you to adjust your ad campaigns to achieve better results.
Instream video ads are an effective way to promote your business. They have a high engagement rate, wide reach, and are cost-effective. By creating and optimizing your instream video ads, you can reach a large number of users and drive action.The goal of in-stream video advertising is to capture viewers’ attention and generate engagement through the content of the advertising video.
