Revenue from advertising contributes a large part of the profits earned to publishers, so it is important to pay attention to small items like CPC (cost per click) or also known as PPC ( pay per click) is essential. Ad networks will pay a sum each time a user clicks on an ad or link placed on that publisher’s website or app. The end of the year, also known as the fourth-quarter revenue of the year, is also the time when advertisers notice a spike in the number of clicks on ads compared to the rest of the year. , this shows that publishers can earn more from the most times on users’ ads.
In this article, Netlink wants to send publishers a list of advertising networks that you can refer to to choose the most appropriate advertising source and get the greatest benefit from it.
1. What is CPC?
To start, let’s review what the definition of CPC/PPC is! Cost per click/pay per click is the cost per click on the ad displayed on your website or app. The CPC model involves advertisers paying a publisher for every instance of their ad being clicked inside the publisher’s inventory. And CPC/PPC is determined by the formula: Divide the total cost of the clicks by the total number of clicks.
2. Ad networks with the highest CPC prices:
To give publishers some of the top choices among the ad networks with the highest CPC prices, here are the names you can browse. Each ad network has certain differences, so comparing ad networks to choose a work partner can be a headache. You can rely on some of the suggested criteria below to find the right ad network for you:
– Ad network ad serving volume
– Technical options
– Advertiser’s budget
– Advertising platform users
With the above criteria, let’s take a look at which ad networks match your requirements.
- Google AdSense
With an ever-expanding and highly competitive market, Google AdSense remains the leading ad network in terms of ad network packages when it comes to digital ad spend. It is possibly the simplest and most effective CPC ad network in the world of digital ecology. In fact, Google has quite a large market share with 78% of the entire world advertising market. The reason that Google has become the largest ad network in the world is that their products always support each other. Just as Google Display Network and Google Ads provide access to millions of advertisers, Google AdSense, Google Ad Manager provide consistent, high-click-through quality ad delivery to publishers.
As an owner, you can easily manage what types of ads appear on your site. With AdSense, publishers have access to reports and control over which ad campaigns work for their website, which is convenient to use and has no subscription fees, which is also a plus of the ad network.
Many people have used AdSense successfully and made a lot of money from it, so what are its benefits? If Google AdSense is so good, why doesn’t everyone use it? The simple reason that not everyone can use this ad network is that not everyone is approved to join. You need to be eligible to participate in AdSense, sometimes your account application is denied just because the words you use on the website don’t qualify in a supported language for the network this ad. To minimize the risk of your application being rejected, you can contact us for further advice, from how the website design is reasonable to the content that may be considered inadequate by Google. conditions to join an ad network to best improve your website.
Many AdSense users have been accused of cheating by running automated ad clicks and having their accounts suspended. Of course, the allegation may or may not be true, but if you are not fraudulent and are accused of such, the impact it will have on your revenue stream is huge. Google is both the person accusing you and the person who suspended your account and you cannot appeal. So you don’t have to rely on a single ad network as your source of revenue.
- Bidvertiser:
If you are a small to medium publisher, then Bidvertiser is a perfect choice for you. Bidvertiser offers you a simple application and no minimum traffic requirements. However, they do have a few specific conditions for approving applications, such as not working with sites with adult content or selling illegal goods. Furthermore, a publisher’s website must not be under construction or already contain too many ads.
Bidvertiser’s strengths are in its traffic segmentation and targeting options, making it easy for advertisers to optimize their ads based on the publishing market. Ad installation is easy with a simple HTML code placed on the publisher’s website. The option to install ads with different interfaces also requires relatively simple operations. While Bidvertiser offers a lower cost-per-click than some other ad networks, they also offer payment for conversions as well as clicks.
The problem, however, is that if you only focus on a small advertising market, irrelevant ads may appear on your site. Another downside, reports aren’t quite as detailed as they should be, you don’t get all the impressions or click-through rates completely.
- Revcontent:
Known as a native ad network or a content discovery platform with high-priced CPC/PPC for publishers with demand for this ad format.
Native ads (also known as native ads) are ads that appear appropriately between the forms or functions of a website, as part of the content of the section in which it appears. This is the most recognized form of advertising with the highest engagement and lowest interference. Particularly effective when combined with interest-based targeting, proven to significantly increase CTR for advertisers.
This is also an ad network suitable for small publishers, but Revcontent also has specific requirements for the minimum monthly traffic that each website can achieve (typically around 50,000 users). The payment method is usually via Paypal with NET30 – payment every 30 days. After joining the system, publishers can access a real-time dashboard to see how their ads are performing on their websites.
- Infolinks:
This is an ad network that allows publishers to make money through their blog or website. It is a high source of income for more than 100,000 online publishers worldwide. Infolinks are a more popular source of additional income than ad units, as there is no standard banner space, ads appear minimized or placed in hyperlinks and visitors simply hover their cursor Mouse over the links for ads to appear.
This option is appropriate for some publishers because:
- Firstly, Infolinks is fully compatible with Google AdSense so publishers can optionally connect to other ad networks if they want.
- Second, Infolinks’ relatively standard contextual targeting for advertisers, regardless of publishers having to use third-party intonation. This is especially helpful as third-party cookies will be phased out by 2023.
Infolinks also offers a quick application process, with a standard 48-hour turnaround time. There are also no minimum traffic requirements, making this a great CPC ad network for small publishers and beginner blog owners.
With the quick approval time of application to join the ad network after 48 hours and no minimum traffic requirements, these are the points that make Infolinks one of the advertising distribution networks with CPC prices. Highly worth considering for small publishers and blog owners just starting out on their own.
3. Conclude:
And that’s a shortlist of ad networks for small and medium publishers, trying to find the right partner to work with. Hope the above list is of some help to you.
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