Ad Manager, AdSense, or AdMob: Which one is suitable for your business?

If you currently own a website with good traffic and a clean traffic source but are struggling to generate a stable income, you might consider earning revenue through Google's advertising options.

Google offers a variety of monetization solutions that allow users to leverage their existing resources, such as websites or mobile apps, to generate income. So, which product is the most effective and suitable for increasing your revenue? Let's explore further with Netlink in this article!

1. Google AdSense:

Emphasizing automation in its working style, Google AdSense offers users a simplified and user-friendly experience. With this advertising network, deploying advertising solutions becomes easier due to its optimized automation in placing ads in the empty spaces of websites or apps where the ad code is placed. This advertising solution is suitable for websites like blogs, forums, online services, along with easy access to performance reports anytime, anywhere, allowing users to check their accounts and earnings, enhancing communication for a larger follower base.

2. Google AdMob:

AdMob is an advertising network that optimizes mobile device monetization, providing publishers with detailed information to take action and develop their app business. Serving as a network, AdMob helps you distribute ads globally, allowing you to earn money from mobile device apps while maximizing revenue from ads on all third-party partners. A valuable feature in AdMob is the open bidding pricing to maximize profits on the Google network and third-party networks for publishers, clearly shown in Google Analytics for Firebase reports. Optimizing the main advertising network also balances revenue streams based on ads and in-app purchases according to user behavior using intelligent segmentation, minimizing the impact on user experience on both mobile apps and websites, and reducing publisher efforts while achieving higher efficiency.


3. Google Ad Manager:

Unlike the previous two advertising networks, Google Ad Manager is an ad management platform for large publishers with high sales figures, providing detailed control options and support for multiple exchange platforms and advertising networks, including AdSense, Ad Exchange, third-party networks, and third-party exchange platforms. Google's product acts as a central hub, helping publishers earn money from all types of ad spaces, whether on websites, mobile apps, videos, or games. Moreover, Ad Manager allows publishers to manage ad prices through direct transactions with buyers through auctions for third-party ad spaces. While AdSense optimizes automation, Ad Manager optimizes user control over all activities and features, from auctions to managing ad content appearing on their websites or apps.

From this, we can clearly see the distinct differences in each of Google's products and the unique features that Google aims to offer users when choosing between AdSense, AdMob, or Ad Manager, based on their business direction. If you're a small to medium-sized business aiming for simplicity and ease of use, AdSense is recommended. If you're primarily a mobile app publisher and value strong brand safety control, you might explore AdMob. Alternatively, if you're a large publisher, Ad Manager allows you to direct profit sources from your websites and apps. For more personalized advice on how to optimize your existing resources, feel free to contact Netlink.

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