Google AdSense and Google Ad Manager are two of the most popular monetization platforms for Google Publishers. AdSense is a simple and easy-to-use platform that allows publishers to display ads on their websites and apps. Ad Manager is a more powerful platform that gives publishers more control over their ad inventory and allows them to sell ads directly to advertisers.
In this blog post, we will compare Google AdSense earnings vs Google Ad Manager earnings. We will discuss the pros and cons of each platform, as well as the factors that can affect earnings. We will also provide tips for maximizing earnings on both platforms.
Google AdSense
Google AdSense is a free ad network that allows publishers to display ads on their websites and apps. Advertisers compete in auctions to place their ads on publishers’ websites, and publishers are paid per click or per impression.
AdSense is a good option for publishers who are new to monetization or who do not have a lot of time to manage their ad inventory. It is also a good option for publishers with smaller websites or apps.
Google Ad Manager
Google Ad Manager is a paid ad management platform that gives publishers more control over their ad inventory and allows them to sell ads directly to advertisers. Ad Manager also offers publishers access to more advanced features, such as header bidding and waterfalls.
Ad Manager is a good option for publishers with larger websites or apps, or for publishers who want more control over their ad inventory. Ad Manager is also a good option for publishers who want to sell ads directly to advertisers.
Comparison of AdSense and Ad Manager Earnings
The average earnings for AdSense and Ad Manager can vary depending on a number of factors, such as the type of website or app, the niche, and the traffic. However, in general, Ad Manager publishers tend to earn more than AdSense publishers.
According to a study by eMarketer, the average CPM (cost per thousand impressions) for AdSense publishers is around $3.25. The average CPM for Ad Manager publishers is around $5.00.
This means that Ad Manager publishers can expect to earn about 50% more than AdSense publishers.
Factors that Affect Earnings
There are a number of factors that can affect earnings on both AdSense and Ad Manager. These factors include:
– The type of website or app: Some types of websites or apps are more profitable than others. For example, websites and apps that are in the finance or technology niches tend to be more profitable than websites and apps that are in the lifestyle or entertainment niches.
– The niche: The niche of a website or app can also affect earnings. For example, websites and apps that are in the B2B niche tend to be more profitable than websites and apps that are in the B2C niche.
– The traffic: The amount of traffic that a website or app receives can also affect earnings. Websites and apps with more traffic tend to earn more than websites and apps with less traffic.
– The ad inventory: The quality and quantity of a website’s or app’s ad inventory can also affect earnings. Websites and apps with high-quality ad inventory tend to earn more than websites and apps with low-quality ad inventory.
Tips for Maximizing Earnings
There are a number of things that publishers can do to maximize their earnings on both AdSense and Ad Manager. These tips include:
– Create high-quality content: High-quality content attracts more visitors, which in turn leads to more ad clicks and impressions.
Optimize your ad placement: Place your ads in areas where they will be seen by visitors.
– Target your ads: Target your ads to your specific audience.
Use Ad Manager to sell ads directly to advertisers: Ad Manager allows publishers to sell ads directly to advertisers, which can lead to higher earnings.
– Experiment with different ad formats: There are a variety of ad formats available, so experiment with different formats to see what works best for your website or app.
Conclusion
Both Google AdSense and Google Ad Manager are good monetization platforms for Google Publishers. The best platform for you will depend on your specific needs and goals.
If you are new to monetization or do not have a lot of time to manage your ad inventory, then AdSense is a good option. If you have a larger website or app, or if you want more control over your ad inventory, then Ad Manager is a good option.
No matter which platform you choose, make sure to create high-quality content and optimize your ad placement to maximize your earnings.
