Blog

Using the appropriate ad formats to reach their target audience is becoming more and more crucial for advertisers as the mobile advertising market expands. The top 5 mobile ad formats...

In the modern age of technology, where smartphones are an essential part of our everyday existence, in-app advertising has become a potent and successful strategy for publishers and marketers. With...

Getting started with online advertising frequently entails using services such as Google AdSense. However, obstacles like limitations and rejection can make the journey less straightforward. We'll explore the nuances of...

Machine learning (ML) is rapidly revolutionizing the world of programmatic advertising, empowering publishers, advertisers, and ad networks to achieve new levels of efficiency, precision, and optimization. ML algorithms are adept...

The programmatic landscape is constantly evolving, driven by technological advancements, shifting consumer behaviours, and emerging privacy concerns. Amidst this dynamic ecosystem, inventory management stands as a critical aspect, ensuring the...

After the whole year, programmatic advertising has emerged as a powerful force, reshaping the way ad space is acquired and sold. This automated and efficient method has revolutionized the industry,...

Google Publishers, responsible for managing and monetizing valuable ad inventory, are well aware of the dynamic challenges this industry poses. One innovation that's transforming the digital advertising ecosystem is the...

Ad verification is the digital advertising watchdog, and its importance is paramount. In an age of programmatic advertising and vast online ad ecosystems, understanding what ad verification is and why...