Effective advertising efforts in the mobile-first world of today necessitate a thorough comprehension of the subtleties of mobile advertising. The choice of suitable ad sizes is a crucial component of this comprehension. Selecting the best ad sizes can be difficult for publishers because there are so many options available.
By offering a thorough rundown of the most common mobile ad sizes and information on their efficacy and estimated revenues for Google Publishers, this blog seeks to streamline this process.
Ad Size Selection: A Strategic Approach
Ad sizes should be chosen strategically, taking into account a number of variables, such as:
- Ad Format: There are suggested ad sizes for each type of advertisement, including banner, native, interstitial, and rewarded ads.
- Target Audience: It’s critical to comprehend the device preferences, browsing behaviours, and demographics of your target audience when choosing ad sizes.
- Campaign Goals: Ad size selection must be in line with your aims, whether your aim is to increase brand awareness, drive traffic, or generate leads.
Popular Mobile Ad Sizes and Their Effectiveness
Let’s delve into some of the most popular mobile ad sizes and their effectiveness in various scenarios:
Banner Ads:
- 320×50 (standard leaderboard): This size is frequently utilized to increase website traffic and brand visibility. It is positioned at the top of the screen and provides just the right amount of visibility without being overbearing.
- 300×250 (medium rectangle): a flexible ad format that can be used to advertise goods or content. It may be positioned within the body of content, at the top, or at the bottom.
- 728×90 (Leaderboard): This size, which is primarily utilized on tablets, is perfect for creating a big impression and grabbing users’ attention.
Native Ads:
- 360×180: Effortlessly integrating into the surrounding content, this size effectively fosters brand awareness and engagement.
- 320×100: This size is frequently used in social networking apps and news feeds, and it works well for encouraging app installs and increasing website traffic.
Rewarded Ads:
- 480×320: Video advertisements in incentivized ad campaigns are often placed at this size. It efficiently encourages app installs and produces leads.
- 320×480: This size is frequently used for playable advertisements, giving consumers a preview of the app or game and promoting interaction and app installs.
Playable Ads:
- 640×480: This size works well for landscape games since it provides a realistic sneak peek at the gameplay, encouraging interaction and app installs.
- 480×320: This size is perfect for portrait games since it offers a comfortable viewing experience that promotes interaction and app installs.
Interstitial Ads:
- 320×480: It’s a standard smartphone interstitial ad size that makes a big impression and successfully grabs users’ attention.
- 768×1024: This size is best suited for tablets since it enhances visibility and impact on bigger screens.
Approximate Earnings for Google Publishers
Mobile ad sizes bring in different amounts of money for Google Publishers based on the ad type, audience demographics, campaign performance, and network price. However, for a few common mobile ad sizes, the following is an approximation of the profits per 1000 impressions (CPM) range:
Banner Ads:
- 320×50: $0.50 – $1.00
- 300×250: $0.40 – $0.80
- 728×90: $0.60 – $1.20
Native Ads:
- 360×180: $0.30 – $0.70
- 320×100: $0.20 – $0.60
Rewarded Ads:
- 480×320: $0.70 – $1.50
- 320×480: $0.60 – $1.40
Playable Ads:
- 640×480: $1.00 – $2.00
- 480×320: $0.80 – $1
Ad format, target audience, and campaign objectives must all be taken into account when navigating the varied terrain of mobile ad sizes. Popular mobile ad sizes that provide a range of possibilities for efficient ad distribution are 320×50, 300×250, 360×180, 480×320, and 728×90. Google Publishers are able to make well-informed judgments that maximize their ad revenue and campaign performance by knowing the efficacy of these sizes and taking the approximate earnings potential into account.
